Patient Access
Why Moving Patient Access Closer to the Point of Care Improves Speed to Therapy
Karina Castagna, Chief Growth Officer at Flora Health, makes the case for embedding patient-access support directly into EHR workflows at the point of prescribing — reducing manual steps and helping patients start therapy faster.
In this bylined piece for Pharmaceutical Commerce, Flora Health's Karina Castagna argues that many barriers to therapy — prior authorization, benefit uncertainty, affordability questions — emerge only after a prescription is written. She outlines a four-step framework for bringing access support closer to the point of prescribing: understanding how health systems and EHR workflows operate, identifying where support adds value before prescribing, connecting post-prescription steps to speed-to-therapy workflows, and using data to refine the model over time.
Read the full piece at Pharmaceutical Commerce.
https://www.pharmaceuticalcommerce.com/view/why-moving-patient-access-closer-to-the-point-of-care-improves-speed-to-therapy
Also from Flora Health
Explore Insider Perspectives
Executive analysis from Flora Health's leadership team on patient access, EHR strategy, point-of-care innovation, and healthcare partnerships.
View Insider Perspectives